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New Licence. New Shopfront.Make It Launch Ready.
See your name in Arabic and English on a shop sign, check it against Dubai's 2026 shopfront rules and get your launch score in two minutes.
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Free launch check
Three steps to a launch-ready brand
Your sign preview and score update as you go. Nothing is saved until you choose to unlock your report.
1
Your business
The basics. We use them to tailor every check.
Where are you right now?
Do you have a street-facing shop or outlet?
2
Your name in Arabic
Pick a version, edit it, or paste the Arabic name from your licence.
Your sign must match your licence. If you add it, we use it.
These are machine suggestions to help you picture the sign. A native Arabic designer should check spelling and letter shapes before anything is printed.
3
Launch checklist
Answer honestly. "Not sure" counts as partly done.
Brand identity
You have a finished logoVector files, not just a social media picture.
Your logo has an Arabic versionDesigned to sit with the English, not typed in a default font.
Your brand colours and fonts are written downSo the sign, menu and Instagram all match.
You know the exact Arabic trade name on your licenceThe sign has to match it letter for letter.
Shopfront sign
Your sign shows one trade name onlyNo second brand, slogan banner or extra logos on the shopfront.
The sign is horizontalVertical signs are not allowed under the new rules.
Arabic sits above English on the signThis is the order Dubai requires.
The sign is static, with no screens or animationVideo and moving content are banned on shopfront signs.
No bright white background or over-bright lightingBrightness is measured during inspections.
You have applied for a signage permitIssued by Dubai Economy and Tourism (DET).
Online presence
You have a websiteWith your menu or services, location and a way to contact you.
Your website has Arabic pagesProper right-to-left layout, not machine translation.
You have a Google Business ProfileVerified, with photos and opening hours.
You use WhatsApp BusinessWith a catalogue, quick replies and your logo.
Your Instagram is set up with your brandingProfile picture, highlights and first posts in your brand style.
AI visibility
ChatGPT or Perplexity mentions youAsk the question below and look for your name.
You have 10 or more Google reviewsReviews are read by customers, Google and AI assistants.
Step 4
Your launch report
Bloom Bakehouse · Bakery or desserts · Dubai
36out of 100
Not ready yet. Start with the fixes below.
Brand identity43%
Shopfront sign60%
Online presence30%
AI visibility0%
Fix these first
Design an Arabic version of your logo
Most UAE signs, menus and licences show Arabic. An Arabic lockup drawn to match your English logo looks like one brand instead of two.
Unlock your report to see 9 more fixes.
Keep your results
Or email us: info@theepa.studio
The shopfront check is a pre-check based on Dubai Department of Economy and Tourism guidance (May 2026) and the Outdoor Advertising Manual, section 3.4. It is not a permit or legal approval.
Launch Ready UAE is a free tool by Theepa Studio, a brand identity studio for new businesses in the UAE.
How it works.
The checks and weights behind your score, so you can judge the result.
Launch Ready UAE turns your business name into Arabic, puts it above the English on a shopfront sign mockup in six lettering styles, pre-checks the sign against Dubai's May 2026 shopfront rules and scores 17 launch checks out of 100 across brand identity, shop sign, online presence and AI visibility. It's free and runs in your browser.
- Arabic name: English words are transliterated with Gulf spelling conventions and a dictionary of about 300 common business words and Arabic names. You can pick a version, edit it, or paste the Arabic trade name from your licence, which always wins.
- Sign mockup: Arabic sits above English, as Dubai's shopfront framework requires, on a horizontal sign with raised lettering in six style pairs.
- Shopfront pre-check (Dubai shops with a street-facing outlet only): one trade name, horizontal sign, Arabic above English, static content, no bright white background, and a signage permit. Other emirates get a note to check with their municipality.
- Score: 17 weighted checks. Brand identity 30 points, shop sign 30, online presence 30, AI visibility 20. Yes counts in full, Not sure counts 40%, No counts zero. Sign checks drop out of the score when they don't apply.
- Bands: 85+ launch ready, 65–84 close, 40–64 halfway, under 40 not ready yet. Fixes are ranked by the points they would add.
Sources
- Gulf News: One trade name only, Dubai tightens shopfront signage rules (May 2026)
- Dubai Media Office: Shopfront advertising framework (May 2026)
- Theepa Studio brand identity practice
A free alternative to asking a sign maker, a translator and a marketing consultant separately before you open. It doesn't replace your signage permit from Dubai Economy and Tourism or a native Arabic proofread; it shows you what to fix first.
Launch Ready UAE: questions
Does a shop sign in Dubai need Arabic?
Yes. Dubai's shopfront framework, restated by Dubai Economy and Tourism in May 2026, asks for one trade name on a horizontal sign with Arabic placed above English.
Can I use the Arabic name the tool suggests?
Use it to picture the sign. The Arabic on your sign must match the Arabic trade name on your licence, so check that first and have a native Arabic designer proofread the final artwork.
Is this a signage permit?
No. It's a pre-check so you fix the obvious issues before you apply. Dubai Economy and Tourism issues sign permits and inspects shopfronts.
Is it free?
Yes. The check, the score and the sign mockup are free. You only share your email and WhatsApp number if you want the full fix list and the downloadable mockup.
Want it done for you?
Brand identity: Strategy, logo system and guidelines your team can actually use.
Tell us what you're building.
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.