The brief
Furniture is hard to buy from a screen.
Relox designs rooms and makes the furniture that goes in them. The website had to do both jobs: show finished interiors with the calm of the brand, and sell the pieces one by one.
People want to know how a sofa will sit in their own room before they commit to a made-to-order piece and a six-week wait. Most furniture sites show a product on white and leave the rest to imagination. We designed and built the site in Framer on the new identity, with a 3D tool at its centre.
- Client
- Relox website
- Sector
- Interiors and furniture
- Scope
- UX and UI design, Framer build, CMS, Room Studio 3D tool, Responsive layouts, Motion
- Year
- 2026
- Studio
- Theepa Studio, Dubai
- Live site
- relox.framer.website
Key decisions
| Feel the material | Large room photography, cut-out product shots and a warm palette, so oak, boucle and travertine read through the screen. |
|---|---|
| See it at home | Room Studio puts real Relox pieces into a photo of your room, in 3D, matched to your light and your camera angle. |
| Next step | Every page ends in one clear next step. A finished room goes to the studio with a priced list of pieces. |
| Structure | Seven pages, one path from mood to a sent room: Home, Collection, Room Studio, Projects, Studio, Contact and the product page. |
| Build | Framer with a CMS for 12 products and 4 projects, 3 breakpoints, and 5 code components where custom code counts. |
Room Studio
See every piece in your own room before you buy it.
Upload a photo, match the camera, then place and turn real Relox pieces in 3D and change their finishes. The room goes to the studio with a priced list, ready for a plan and a quote.
Any product page has a Try in Room button that opens Room Studio with that piece already placed.
Relox appSee the app A showroom in your pocket.More work
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Relox website: questions
Who designed and built the Relox website?
Theepa Studio designed and built it in Framer in 2026, on the Relox brand identity it also designed.
What is Room Studio?
A 3D tool on the Relox website. You upload a photo of your room, match the camera, then place, turn and refinish real Relox pieces and send the room to the studio for a plan and a quote.
What was included?
UX and UI design for seven pages, a Framer build with a CMS for products and projects, three breakpoints, five custom code components, Room Studio and motion.
Can Theepa Studio build a website like this for my brand?
Yes. We design brand-led websites and build them in Framer, Webflow or Next.js. Book a call to talk it through.
Want a brand that works this hard?
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.