Relox

Designed rooms. Considered pieces.

The brief

Rooms drawn with care, and the pieces that make them home.

Relox is an interior decoration and furniture studio. It designs a space and everything inside it as one considered whole, from the first pencil line on a floor plan to the last cushion placed on a sofa.

The identity had to feel the way a Relox room does: calm, precise and warm. A quiet slate tone, honest natural materials and generous space let the furniture and the rooms stay in the spotlight.

Client: Relox
Sector: Interiors and furniture
Scope: Strategy, Symbol, Logo suite, Colour and material, Typography, Signage, Stationery, Packaging, Social, Motion
Year: 2026
Studio: Theepa Studio, Dubai
Live site: relox.framer.website

Key decisions

Symbol	A home, the initial R and a pencil, drawn as one continuous line: the studio designs the room and makes what goes in it.
Construction	Built on one stroke and one angle. Every bar shares a single width and runs at 45°, so the mark holds up at 16 px and on a building.
Colour	Relox Slate and Deep Navy carry the brand; Bone, Travertine and Light Oak come from the materials the studio works with.
Type	Montserrat, the geometric twin of the wordmark, set light and wide-tracked for headlines; Inter for proposals, product details and care guides.
Values	Considered, calm, crafted, lived-in.

Symbol concept: the home, the initial and the pencil add up to the Relox mark

Construction: one stroke width and one 45° angle

The mark draws itself the way a room starts: construction lines first, then the solid form, then the name.

A palette taken from the room: Bone, Relox Slate, Deep Navy, Travertine and Light Oak

Headline style: rooms drawn with care, pieces made to stay

In the showroom

Quiet enough to let the furniture talk.

The system goes from the shopfront to the smallest label on a chair. Slate and navy do the signing; travertine, oak, linen and boucle are already in the room.

Relox storefront in slate with the sign above the glass

Reception wall in oak slats with a travertine desk

Stationery: letterhead, business cards and fabric swatches

Business card and swing tag on travertine

Leather label stitched onto a boucle chair

Brushed steel maker's plate on an oak frame

Kraft delivery box beside a wrapped chair

The Relox website on a laptop in a calm room

Online

An Instagram feed that feels like a room.

Stories, posts and the grid use the same slate panels, room photography and material close-ups, so the feed reads like a walk through the showroom.

The feed in hand, next to the material library

In the city

Raw material. Calm rooms.

Against concrete, the slate mark and the light Montserrat type still read as calm: a facade, an entrance, wheatpaste posters, a billboard and the delivery van.