Cafes, restaurants and food brands
Branding for cafes and food brands that people photograph.
Short answer
Theepa Studio designs identities for cafes, restaurants and food brands that work everywhere a customer meets them: signage, cups, packaging, menus, social posts and motion. Cafe Seventy Two's mark, for example, draws its own name in one line, from the 7 to the 2 to a cup.
What makes it hard.
Many surfaces
A food brand lives on cups, bags, menus, signs, uniforms and screens, each with different constraints.
Instant recognition
Customers decide in seconds, often from a photo on someone else's feed.
Opening deadlines
Signage and packaging have print lead times, so the identity has to be finished on time.
How we approach it.
- A mark that works at cup-lid size and on a storefront
- Packaging and signage designed with the identity
- Motion and social templates for launch
- Print-ready files on a fixed date
Services that fit
Work in this space.
Questions, answered.
Do you design packaging and signage?
Yes, as part of the identity: cups, bags, labels, menus and signage, with print-ready files.
Can you work to an opening date?
Yes. Every project has a fixed delivery date agreed at the brief, so print and fit-out can be planned around it.
Do you make social content for launch?
We design social templates and motion for launch. Ongoing content can be added after handoff.
Further reading
Tell us what you're building.
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.