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Cafe Seventy Two website

First pour. Last call.

Cafe Seventy Two website on a laptop and phone, on a travertine table in morning light

The brief

Take the identity online.

Cafe Seventy Two already had its identity: a monoline mark that draws a 7, a 2 and a cup, a gold tab, and a day that runs from 06:00 to 23:00. The website had to feel like the room. It needed to be bright, calm and quick to use with one hand in a queue.

We designed six pages and an article template: Home, Menu, Story, Visit, Shop and Journal. We also wrote a full build sheet, so the site can be rebuilt as a Framer theme.

Client
Cafe Seventy Two website
Sector
Food and beverage, coffee restaurant
Scope
Web design, Design system, Responsive layouts, Motion, Framer theme spec
Year
2026
Studio
Theepa Studio, Dubai

Key decisions

HeroCut-out cups float over a sunlit sky while the cafe's day runs behind them as a ticker.
ClockA small chip reads the visitor's local time and names the moment: Doors open, Morning rush, After dark.
CardsFour favourites, each on its own tint from the palette, with the product rising from the bottom edge.
TypeArchivo 700 for headings, Instrument Serif Italic in Roast for the second line, and narrow Archivo for prices and times.
Shape28 px corners on every card and photo, and pills for every button, tab and field.
HandoffColour and text styles, three breakpoints (1440 / 810 / 390), 14 components and their motion settings, written for Framer.
Cafe Seventy Two, online: overview of the website project
The full homepage, from the sky hero to the footer
House favourites section with four tinted product cards
The mobile homepage on a phone held in the cafeFive mobile pages: Home, Menu, Story, Visit and Shop

09:00 Morning rush

Six pages, one system.

Every page opens with a tinted panel and one product. Headings, cards and pills stay the same from page to page, so the menu, the shop and the journal all feel like the same counter.

Menu, Story, Visit, Shop, Journal and Article pages on desktop
The menu page on a laptop and phoneWebsite colour styles and type scale
Buttons, clock chip, tabs, newsletter field, stats and product cards
The story page on a laptop at a cafe window

20:00 After dark

Quiet motion, ready for Framer.

The cups float on a seven-second loop, the tickers keep moving, and cards fade up as you scroll. All of it turns off for reduced motion. Each setting is written into the build sheet, ready for the Framer theme.

Ordering on the website: from the house favourites to an iced latte made your way, then the order is placed. 17 seconds, with sound.
The homepage at desktop, tablet and mobile widths
Motion: floating cups, ticker, appear and count-upThe Framer build sheet with colour and text styles
Cafe Seventy Two logo with "First pour. Last call."
Cafe Seventy TwoSee the brand identity Seven, two, then a cup.

Cafe Seventy Two website: questions

Who designed the Cafe Seventy Two website?

Theepa Studio designed it in 2026, alongside the Cafe Seventy Two brand identity.

What was included?

Six page designs and an article template, layouts at three screen widths, a website design system, motion, and a Framer build sheet covering styles, components, CMS and breakpoints.

What is the idea behind it?

The site follows the cafe's day. A live clock names the moment, and the hero ticker runs from 06:00 Doors open to 23:00 Last call, the same story as the identity.

Can Theepa Studio design and build a website like this for my brand?

Yes. We design brand-led websites and build them in Framer, Webflow or Next.js. Book a call to talk it through.

Want a brand that works this hard?

A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.