Claimtrax
Claims in. Clarity out.
The brief
Tax as a system of inflows and outflows.
Claimtrax is a finance and tax solutions brand that turns scattered receipts, claims and filings into one clear, verified return: smart tax filing, claims and reimbursement, and real-time compliance.
The identity is built on one idea, Claims In. Clarity Out. It frames tax as a system of inflows and outflows, with every document converging on a single point of reconciliation.
- Client
- Claimtrax
- Sector
- Finance and tax technology
- Scope
- Strategy, Logo, Visual system, Typography, Key visuals, Website, Pitch deck, Social
- Year
- 2026
- Studio
- Theepa Studio, Dubai
Key decisions
| Mark | Four orange arrows point out (refunds, reports, filings, peace of mind); four arrows in negative space point in (receipts, invoices, claims, data). Where they meet is the X: reconciliation. |
|---|---|
| Colour | Ledger Black #0A0A0B, Claim Orange #F58A23, Ember Glow #FFB36B, Graphite #3F3E3F and Paper White #F6F4F1: warm light emerging from dark. |
| Type | Outfit Medium, -2% tracking, 105% line height for headlines; JetBrains Mono for figures, labels and data. |
| Imagery | A human figure with an orange-lit visor and streaks of light converging: intelligence working quietly in the background. |
| Reach | Designed for app icons, a website hero, social, a self-service kiosk and an investor deck. |
In the world
One clear return for every claim.
The system runs from a 16px app icon to a full-height kiosk, a website hero, social posts and an investor deck.
The website
Tax clarity, on autopilot.
The marketing site carries the campaign portrait into a dark, cinematic hero, then alternates dark and light sections: the platform, the Claims in. Clarity out. idea, the mobile app, the dashboard, three steps to a clear return, pricing and a closing call to action.
Scroll the full page below. The product side, from the iOS app to the finance dashboard, has its own case study.
More work
All case studies
Claimtrax: questions
Who designed the Claimtrax brand identity?
Theepa Studio, a brand identity studio in Dubai, designed the Claimtrax identity in 2026.
What was included in the Claimtrax project?
Strategy, Logo, Visual system, Typography, Key visuals, Website, Pitch deck, Social.
What is the idea behind the Claimtrax identity?
A finance and tax brand that turns scattered receipts, claims and filings into one clear, verified return. The mark is an X of four arrows in and four arrows out: X marks the return.
Can Theepa Studio do a similar project for my company?
Yes. Book a call and we'll scope a fixed-price project with a fixed delivery date.
Want a brand that works this hard?
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.