The brief
A sofa is a big decision to make on a small screen.
Made-to-order furniture is a long wait and a large spend. People hesitate because they can't picture the size, the colour against their floor, or what happens after they pay.
The website lets people imagine a Relox room. The app takes them the rest of the way. It shares the website's identity and 3D models, but is built for the phone in hand: one thumb, short sessions and the camera always ready.
- Client
- Relox app
- Sector
- Interiors and furniture
- Scope
- UX strategy, User flows, Wireframes, UI design, Design system, AR room placement
- Year
- 2026
- Studio
- Theepa Studio, Dubai
- Live site
- relox.framer.website
Key decisions
| See it at true size | Place any piece on your floor with AR, in your light, and walk around it. |
|---|---|
| Choose with confidence | Finishes, sizes, lead time and price on one screen, with no surprises at checkout. |
| Stay close to the studio | Send a room for a plan and quote, then follow your piece through the workshop. |
| Flow | Three moments: discover, decide, commit. Thumb reach first, one action per screen. |
| System | The same calm, built for one thumb: Bone, Paper, Stone, Mist, Slate and Night, Montserrat and Inter, from the website's design system. |
Discover and decide
Start with a feeling, then find the piece.
Onboarding, Home and Shop lead with rooms before products. The product screen puts finishes, sizes, lead time and the price in AED on one screen, with In my room one tap away.
ReloxSee the brand identity Designed rooms. Considered pieces.More work
All case studies
Estuary Data
Data infrastructure, SaaS
Every source. One stream.
Cafe Seventy Two
Food and beverage, coffee
Seven, two, then a cup.
Cafe Seventy Two website
Food and beverage, coffee restaurant
First pour. Last call.
Run With Us
Sport, running community
Every distance, one crew.
Claimtrax
Finance and tax technology
Claims in. Clarity out.
Claimtrax app
Finance and tax technology
Tax clarity, end to end.
Relox
Interiors and furniture
Designed rooms. Considered pieces.
Relox website
Interiors and furniture
A calm website for rooms, and the pieces inside them.
Relox app: questions
Who designed the Relox app?
Theepa Studio designed it in 2026 as the companion to the Relox website, on the brand identity it also designed.
What does the Relox app do?
It lets you place Relox furniture at true size in your own room with AR, change finishes, see lead time and price, send a room to the studio, and follow an order from drawing to delivery.
What was included in the project?
UX strategy, user flows, five wireframes, a UI kit and 13 key screens for iOS and Android.
Can Theepa Studio design an app for my company?
Yes. Book a call and we'll scope a fixed-price product design project with a fixed delivery date.
Want a brand that works this hard?
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.