Skip to content

Sport and community brands

Branding for sport and community brands with energy.

Short answer

Theepa Studio designs identities for sport, fitness and community brands: marks with movement in them, merchandise, app icons and campaign systems members want to wear and share. For Run With Us, a running community, the mark is a runner caught mid-stride that doubles as the R in RUN.

What makes it hard.

  • Belonging

    Members should want to wear the brand, not just recognise it.

  • Motion

    A static mark has to feel fast.

  • Many touchpoints

    Kit, events, apps, social and partners all need to look like one brand.

How we approach it.

  • A mark that carries movement
  • Merch and kit applications
  • App icons and digital profiles
  • Campaign templates for events and social

Services that fit

Work in this space.

Questions, answered.

Do you design merchandise?

Yes. Apparel, caps, pins and lanyards are designed as applications of the identity.

Can you design an app icon set?

Yes, including icon variants and profile assets for app stores and social.

Do you design event campaigns?

Yes, as campaign templates your team can reuse for every event.

Further reading

Tell us what you're building.

A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.