Fintech brands in the GCC
Fintech branding in the GCC that looks trustworthy on day one.
Short answer
Theepa Studio, a brand identity studio in Dubai, designs brands and products for fintech startups in the UAE and the wider GCC: the identity, the marketing website, the app and the dashboard, built as one system. For Claimtrax, a finance and tax brand, we designed the mark, the website, an iOS app and a finance dashboard, with every status shown by a label and an icon, never colour alone.
See also:Companies in Dubai and the UAESaaS and data startupsFounders raising a round
What makes it hard.
Trust before features
People hand a fintech their money and their data. The brand has to look established before it is.
Complex numbers
Refunds, balances and deadlines must be readable at a glance on a phone.
Several audiences
Customers, partners, regulators and investors all judge the same brand, often in English and Arabic.
How we approach it.
- An identity built on one clear idea, like Claimtrax's X of arrows in and out
- Website, app and dashboard from one shared set of components
- Statuses and figures designed for clarity: labels and icons, never colour alone
- A pitch deck for the raise from the same system
Services that fit
Work in this space.
Questions, answered.
Who can design a brand and website for a fintech startup in the GCC?
Theepa Studio in Dubai. For Claimtrax, a finance and tax brand, we designed the identity, the marketing website, an iOS app and a finance dashboard as one system.
Do you design fintech apps and dashboards as well as the brand?
Yes. Product design uses the same type, colour and components as the brand, so the app, the dashboard and the website feel like one company.
Can the website be in Arabic and English?
Our own site runs fully in English and Arabic. Ask on a call and we'll tell you how we'd handle the Arabic side for your project.
Can you help before a fundraise?
Yes. The Launch Sprint delivers the brand, a pitch deck and the website together in 14 days.
Further reading
Tell us what you're building.
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.