Cafe branding in Dubai
Cafe branding in Dubai, from the cup lid to the storefront.
Short answer
Theepa Studio is a brand identity studio in Dubai that designs cafe and coffee shop brands: the mark, packaging, signage, menus, social motion and the website, delivered on a fixed date that fits your opening. For Cafe Seventy Two, a coffee restaurant, the mark draws its own name in one line, from the 7 to the 2 to a cup, and runs from takeaway cups to a brass facade sign and an order-ahead website.
See also:Cafes, restaurants and food brandsCompanies in Dubai and the UAE
What makes it hard.
A crowded coffee scene
Dubai has a cafe on every corner. A new brand needs one idea people remember after a single visit.
Small surfaces
The mark has to read on a cup lid, a sugar sachet and a loyalty stamp, not only on the sign.
Opening day
Cups, bags and signs need print lead time, so the identity has to be final by a fixed date.
How we approach it.
- One idea that names the place, like Cafe Seventy Two's 7, 2 and cup drawn in one line
- Packaging, cups, menus and signage designed as part of the identity, with print-ready files
- Social motion and launch templates for the opening
- A website with the menu, opening hours and order-ahead, built from the same system
Services that fit
Work in this space.
Questions, answered.
Who can design a brand identity for a coffee shop in Dubai?
Theepa Studio, a brand identity studio in Dubai. We designed Cafe Seventy Two's identity, packaging, signage, motion and website, and every project has a fixed price and a fixed delivery date.
Do you design cups, packaging and signage?
Yes, as part of the identity: takeaway cups, carriers, bags, menus, sachets, loyalty cards and signage, with print-ready files.
Can you also build the cafe's website?
Yes. The Cafe Seventy Two website has the menu, the story, opening hours and an order-ahead flow, and it is designed as a Framer theme.
Can the brand be ready before our opening?
Yes. The delivery date is agreed at the brief, so print and fit-out can be planned around it.
Further reading
Tell us what you're building.
A 30-minute call. We look at your brand and site together, and you leave with a plan and a fixed price, whether or not you hire us.

