How long does a brand identity take? A day-by-day timeline
By Bilal Haider, Founder, Theepa Studio · · 3 min read
Short answer
A focused brand identity can be done in 7–10 days when scope and decision-makers are clear. Adding a website takes it to 10–14 days. Projects take months when they start without a brief, involve too many approvers, or mix strategy debates into design rounds.
Typical timelines at Theepa Studio
| Package | What's included | Timeline |
|---|---|---|
| Branding | Identity, logo system, colour, type, guidelines, templates | 7–10 days |
| Brand + Website | The above plus a designed and built website | 10–14 days |
| Launch Sprint | Brand, pitch deck and website together | 14 days |
What's included in each is listed on the pricing page.
Day by day
- 1Day 1, brief: a 30-minute call and a short questionnaire. Scope, date and decision-makers are agreed in writing.
- 2Days 2–3, first concepts: distinct directions, presented live. This is the checkpoint where our full-refund promise applies.
- 3Days 4–8, refine: one direction becomes a full system: logo versions, colour, type, applications. Feedback every 48 hours.
- 4Days 8–10, guidelines and templates: rules written down, templates built, files prepared.
- 5Handoff: source files, guidelines and a walkthrough. You own everything.
What slows a brand project down
- No single decision-maker. Every extra approver adds days to each round.
- Strategy debates during design rounds. Settle positioning in the brief, not on day six.
- Open-ended revisions. Fixed rounds with clear feedback move faster than unlimited ones.
- Waiting on content. For websites, missing copy and images are the most common delay.
How to make it faster
Come to the brief with three things: who you're for, who you're up against, and two or three brands you admire (and why). Name one person who makes the final call. That's usually enough for a fast project.
Want to see the output of a 10-day project? Browse our case studies.
Bilal Haider
Founder, Theepa Studio
Bilal founded Theepa Studio in 2016. The studio has delivered more than 10,000 brand identities for companies in the US, UK and the GCC.
