Fiverr logo gig vs a brand studio: what you actually get
By Bilal Haider, Founder, Theepa Studio · · 3 min read
Short answer
A Fiverr logo gig usually delivers a logo file quickly, against your brief. A brand studio delivers a positioned identity system (logo, colour, type, voice, guidelines and templates) designed around your market. Use a gig when you know exactly what you want; use a studio when you need help deciding what you should look like.
Full disclosure
Theepa Studio sells on Fiverr as well as directly, so we see both sides. Many of the reviews on our site come from Fiverr clients. This isn't an argument that marketplaces are bad. It's about matching the job to the right kind of service.
What a typical logo gig delivers
A logo gig is built around a defined output: a set number of concepts, a number of revisions and a set of file formats. It works well when:
- You already know your positioning and audience
- You can describe the style you want, with examples
- You only need the mark, not the system around it
What a brand studio delivers
A studio project starts earlier, with the question of what the brand needs to say and to whom. The output is a system, not a file:
- Positioning and a short brand strategy
- A logo system designed alongside colour and type
- Guidelines that explain how to use everything
- Templates for social, documents and decks
- Often the website and pitch deck, designed to match
Comparison
| Logo gig | Brand studio | |
|---|---|---|
| Starting point | Your brief | Your market and goals |
| Main output | Logo files | Identity system and guidelines |
| Strategy | Rarely included | Included |
| Website and deck | Separate gigs, separate designers | Designed together |
| Who decides the direction | Mostly you | You, with a recommendation |
| Good for | Clear, contained requests | Launches, raises, rebrands |
How to choose
Ask yourself one question: do I know what my company should look like? If yes, a well-chosen gig is efficient. If you're not sure, or if the logo needs to work across a website, product and deck, you'll save time with a studio.
You can see how we run studio projects on the pricing page, and the case studies show what a full system looks like.
Bilal Haider
Founder, Theepa Studio
Bilal founded Theepa Studio in 2016. The studio has delivered more than 10,000 brand identities for companies in the US, UK and the GCC.
